Terms of service

These Terms of Service (“Terms”) govern your access to and use of assurna.com, the demo request and contact forms on it, and any use of Assurna software made available to you (“Assurna,” “we,” “our,” or “us”). By using the site, requesting a demo, or using the software, you agree to these Terms. If you do not agree, do not use the site.

Assurna licenses software: a customer relationship management system with a built-in dialer, used by insurance agencies and licensed agents to run outbound telesales. The product covers preview, power, and progressive dialing, call recording and real-time transcription, AI coaching, an AI Appointment Setter, calling-rule enforcement, multi-carrier quote comparison, and reporting on producer performance and persistency.

Assurna is software. Assurna does not underwrite, issue, sell, solicit, negotiate, service, or advise on insurance. We are not an insurer, a producer, an agency, an independent marketing organization, or a broker, we hold no producer license, and we earn no commission or override on any policy you write. See our disclosures for the full statement of what sits with you and what sits with us.

This site is a marketing surface. Requesting a demo is not an agreement to provide the software, and nothing on this site creates a subscription.

If you subscribe, your use of the software is governed by a separate written agreement, typically an order form together with a subscription or master services agreement, and where we process personal information on your behalf, a data processing agreement. That agreement controls over anything on this site, including scope, seats, service levels, fees, data handling, term, and each party’s obligations. Where these Terms and that agreement conflict, that agreement wins.

Descriptions of the product on this site, including anything said about contact rates, talk time, appointments set, business written, persistency, or compliance risk, are descriptions of what the software does and not commitments about what it will produce for you. Results depend on your leads, your agents, your carriers, your scripts, and your market. Assurna does not guarantee sales, production, conversion, uninterrupted availability, or a particular compliance outcome, beyond what your subscription agreement expressly states.

Content on this site is general information and is not legal, regulatory, compliance, tax, or accounting advice. Assurna is not a law firm.

The calling-rule features of the product are controls that apply the configuration you choose. They are not a legal opinion that a given calling program is lawful, and using them does not transfer responsibility for your outreach to us. You remain the caller. See disclosures.

If you use the software, you are responsible for:

• Holding the producer licenses and carrier appointments required in every state where you or your agents solicit.
• Supervising your agents, including any downline you bring onto the platform, and for what they say on a call.
• The lawfulness of the leads you load, including how they were sourced and what consent came with them, and for keeping consent and do-not-call state accurate on the records you load.
• Determining what disclosure and consent your recorded calls require, and configuring the software accordingly.
• Compliance with the Telephone Consumer Protection Act, state telemarketing and calling-hours law, do-not-call rules, and any carrier or regulator requirement covering your scripts and advertising.
• Keeping user credentials secure, managing who on your team has access, and removing access when someone leaves.
• The accuracy of the information you enter, and for your own obligations to the consumers in your pipeline.

You may not use the software to:

• Place calls outside the calling hours or consent state that apply to a record, or to work around the controls that enforce them.
• Transmit misleading caller identification, or otherwise disguise who is calling.
• Load personal information you have no lawful basis to call, or resell access to your instance.
• Record a call where you have not obtained the consent your jurisdiction requires.
• Reverse engineer, decompile, or benchmark the software for a competing product, or attempt to access another customer’s data.

We may suspend access where continued use presents a legal risk to us or to a third party, on notice where notice is practicable.

Assurna publishes its pricing rather than gating it. Published prices are our current standard prices and may change. Telephony usage is metered and billed separately from the seat price. Nothing on this site is a binding quote: the order form you sign is the complete and controlling statement of what you pay, including seats, modules, metered rates, and billing terms.

The software depends on third-party services, including telephony carriage, speech transcription, model providers, quoting data, and hosting, each with its own terms. Carriers, quoting sources, and e-application systems you connect to are outside our control. Assurna is not responsible for outages, changes, errors, or acts of these third parties beyond our reasonable control. Where a third party’s terms are passed through to you, your subscription agreement says so.

You agree not to:

• Use the site in violation of any law or these Terms;
• Submit false, misleading, or fraudulent information on any demo request or contact form;
• Attempt to gain unauthorized access to any portion of the site, account, or system;
• Interfere with site availability, perform automated scraping at a rate that degrades service, or attempt to reverse-engineer site security;
• Use site content (other than personal viewing and the limited fair-use rights granted by law) without Assurna’s written permission.

By providing a mobile number and checking the SMS-consent box on an Assurna form, you agree to receive text messages from Assurna (the “Program”). The Program sends conversational and transactional messages tied to your inquiry or account, including demo scheduling, reminders, follow-ups from a specialist, and notices about your account.

• Frequency. Message frequency varies based on your interactions with us.
• Costs. Message and data rates may apply, depending on your carrier and plan.
• Opt-out. Reply STOP to any message to unsubscribe. We will send one confirmation message and then stop further Program messages. You may also email hello@assurna.com to request removal.
• Help. Reply HELP for help, or contact hello@assurna.com or 877-ASSURNA (877-277-8762).
• Eligibility. You must be 18 or older, a US resident, and the account holder or authorized user of the mobile number you provide.
• Carriers. Supported carriers include all major US carriers. Carriers are not liable for delayed or undelivered messages.
• Privacy. SMS opt-in data is handled as described in our Privacy Policy. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
• Changes. We may modify or terminate the Program at any time, with notice where required by law.

These terms cover messages Assurna sends to you. They do not cover messages you send to your own prospects using the software; those are yours, and Section 6 applies.

Site content, text, graphics, logos, code, and design, is owned by Assurna or its licensors and is protected by copyright, trademark, and other applicable laws. The Assurna name and logo are trademarks of Assurna. You may not use them without prior written consent.

Assurna retains all rights in the software and in its pre-existing tools, models, templates, and know-how, including any general improvements made to them. You keep ownership of your own data, your brand, and your customer relationships. A subscription grants you a right to use the software, not ownership of it.

The records in your instance, including your leads, your producers, your quotes, your policies, and the recordings and transcripts of your calls, are yours. Assurna processes them on your instructions to provide the software, as set out in your subscription agreement and our Privacy Policy.

Assurna does not use the personal information of the consumers in your pipeline, or your call recordings and transcripts, to market to them or to sell to them. You remain responsible for your own privacy notices and disclosures to the people you call, and for responding to their privacy rights requests, with our assistance as your agreement provides.

The site and all content are provided “as is” and “as available” without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the site will be error-free, uninterrupted, or that any content is accurate, current, or complete. Warranties for the software, if any, are stated in your subscription agreement and nowhere else.

To the maximum extent permitted by applicable law, Assurna and its affiliates, officers, employees, and contractors will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenues, data, or use, arising from your access to or use of the site, even if advised of the possibility of such damages. Nothing in these Terms limits Assurna’s liability for fraud, willful misconduct, or any other liability that cannot be limited by law.

You agree to indemnify and hold Assurna harmless from any claims, losses, liabilities, damages, and expenses (including reasonable attorneys’ fees) arising from your violation of these Terms, your misuse of the site, or your violation of any rights of a third party.

Termination rights, notice periods, and the export of your data on termination are set out in your subscription agreement. On termination we cooperate reasonably to return your data in a usable form, subject to any conditions in that agreement. We may terminate or restrict access to this website at any time.

If you have a complaint, please contact us first at hello@assurna.com. See the disclosures page for our complaint procedure, including what to do if your complaint is about an agency that uses Assurna rather than about Assurna.

These Terms are governed by the laws of the State of Texas, without regard to its conflict-of-law principles. Your subscription agreement may specify its own governing-law and dispute-resolution provisions, which control that relationship.

We may update these Terms from time to time. The updated version will be posted on this page with a revised “Last updated” date. Continued use of the site after the changes take effect constitutes acceptance of the updated Terms.

Questions about these Terms: legal@assurna.com. General contact: hello@assurna.com.